No longer human interaction is needed.Easy Catalog is the most powerful application for the creation of multimedia catalogs.ĭeveloped with Microsoft Visual Basic 6.0 and Macromedia Flash 5 based on Microsoft Access 2000 data source and XML technology, Easy-Catalog is a software that allows to create in simple way customized catalog of products, images and all other items that can be classified, archived and distributed. The production PDF files are automatically published. A product change in PIM will trigger 2imagine to create or update the product sheets and other marketing material. Even more: the production process can be automated using 2imagine Pulse triggers. This way of working scales the content creation process. Obviously, this reduces time and resources. No longer a desktop designer is needed to create pages and export them to PDF for review. All functions, as explained above, are executed by a marketing person from his browser. The easycatalog plugin, connectors to PIM systems, and production workflows are integrated into the 2imagine Cloud solution. Depending on the case, the data source can be a simple Excel spreadsheet and the product images can be stored on a computer or server, or a more developed and complex environment that includes a PIM solution, a DAM tool, and an ERP of any kind. It is possible to work with extensive catalogs or price lists, published annually, or folders of products and weekly offers with high turnover. The InDesign + Eas圜atalog solution can be scaled according to the size of the business and the complexity of the data involved. The designer can create and update his catalog straight in InDesign, in an automated way.Įasycatalog has enterprise connections to most common PIM systems (SalesLayer, inriver, Akeneo, …) Scalable solutions for all business sizes In some cases, Easycatalog has a connector to the PIM system, so no exported excel or CSV file is required. Next, the PIM solution delivers the necessary information (product, price, description, images, discounts, etc.) to Eas圜atalog. In this environment, the ERP establishes the creation of the products for publication and is enriched in the PIM. In the universe of catalogs, there are also more advanced ecosystems where the information is sent to Eas圜atalog through a PIM (Product Information Management) that is connected to an ERP (Enterprise Resource Planning System). In the scenarios outlined above, the use of Eas圜atalog in conjunction with Excel saves time and resources and it is very quick to implement. A price may change more than once, as may a promotion or even some products may have to be withdrawn due to lack of stock and new ones may have to be added to complete the page. How does this work?Įas圜atalog is an add-on module to be installed and configured in InDesign and linked to the Excel spreadsheets containing the data and the product image repository.Įasycatalog template with variable fieldsĭifferent scenarios exist - simpler or more complex - where prices and promotions are set from the start but they’re dynamic and constantly changing, right up to the moment of closing. In most (even all) cases, we recommend starting using the triad InDesign + Excel + Eas圜atalog which avoids big headaches when you want to make changes in prices, promotions, and products in a catalog. Excel usually is the result of an export from a data repository, such as a PIM system or an ERP solution. This is the most common scenario we encounter when starting an automation process. Most catalogs are created using Adobe InDesign and the data to be published is delivered in Excel. Followed by various exported PDF versions for approval.Įvery day more and more companies incorporate automation processes that allow changes to be made, avoiding the danger of errors that are so common in the rush to meet the deadlines for a campaign. In his turn, he needs to brief the designer to execute the changes in his Adobe InDesign document. Product managers send the changes to the marketing responsible. This implies a high risk that the price or the promotion will be incorrectly published. The usual workflow includes new excel listings, with modified prices, but also emails or even WhatsApp messages with requested changes. Price and product information changes in retail are constant during catalog production.
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